Online dating is not just for the younger set thanks to the greying of the internet. According to the Pew Internet and American Life Project, from 2005 to 2008, the largest jump in adoption of Internet usage was by users ages 70 and older. Internet penetration among people ages 70 to 74 increased by 19 percentage points from 2005 to 2008 and for people 75 +, the increase was 10 percentage points. All this is good news for companies that recognize and cater to the growing number of single older adults and seniors using the internet to find love and friendship.
If dating apps are supposed to take the headache out of trying to meet someone, it's not a good sign that so many daters consider them a necessary evil at best and just plain evil at worst. Iliza Shlesinger, in her new Netflix special, Elder Millennial, has a bit about online dating. “I don’t like to tell people how we met,” she says of her fiancé. "It’s not bad, it’s not embarrassing, it’s just not cool: We met on a dating app, like all of you. We met on a dating app and it’s less a product of my creativity and more a product of my generation. I’m a millennial and that’s how we meet each other.” (The special is funny and you should watch it.)
A lot of what I learned while dating online was through trial and error, planting a lot of seeds in order to get success…learning what works and doesn’t work and refining my approach along the way. You might have your own online dating strategy, and that is cool, but if you don’t and need a starting point, go and buy my e-book, Online Dating Success: How to Find Love Anywhere in the World. In the book I go into detail about how to set up a profile, what I recommend writing for your initial and follow up messages, when to ask the woman/man you’re interested in to go offline for a date, and more.
It’s very quick and easy to set up and use. The profile creation is pretty standard. You add photos, age, profession, and interests, and you can also specify what you feel like doing, whether that’s taking a walk in the park, seeing a movie, or having a drink. Happn has some nifty integrations — you can use Facebook to set up your profile, hook up your Instagram account to automatically add photos, and add Spotify to see if your musical tastes align.
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The cost to join Match.com depends on your location, and you must register and click “subscribe” to see the prices. But generally, a one-month subscription costs around $31.99; a three-month subscription costs about $17.99 per month for “standard” or $20.99 for “value”; and a six-month subscription runs about $15.99 per month (standard) or $18.99 per month (value). Match.com offers a guarantee that if you don’t find someone in six months, you will receive another six months for free.
On LatinAmericanCupid, once you’ve found a match, you can start communicating. Messaging is free between Standard and Premium users, but two standard users can’t initiate or make contact with each other. This is part of how Cupid runs all of its sites–so be ready to bring some money to the picture if you want full communication privileges. One you’re a premium member, you can communicate freely with all users.
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Interested in Jewish dating? Then odds are you've heard of Jdate, a Jewish matchmaking site that turns 22 in 2019. The site pre-dates the rise of dating apps, but in recent years they've joined the smartphone revolution and now you can seek marriage-minded Jewish singles in the Jdate app. For Jewish men and women seeking serious relationships, it's a great place to start.
Profiles are concise and settings are also pared down, like with Tinder, but swiping up allows you to scroll through additional photos instead of super-liking someone. This means that just because someone twitched their thumb up on your photo, you won’t have to see their profile first every time you open the app, even though you swipe left on their profile every time.
Luxy is known as the #1 trusted millionaire dating site and app, but just because it’s made for affluent men and women, as well as their admirers, that doesn’t mean it can’t offer an affordable experience. Luxy doesn’t charge singles to create a profile, upload photos, search for matches based on their criteria, have match suggestions sent to their inbox, and communicate in certain ways (e.g., read and reply to messages). Also, if you refer a friend to the site, Luxy will give you both a $10 credit, which can be used to access premium features.
The app does an incredibly good job at collecting feedback from singles, using it to help increase your rate of success. Members are given a report card-style dashboard that shows them why users liked or passed on their profile, down to the specific reason, such as low-quality profile pictures, as well as offering ways to improve their likelihood of getting “liked.” For any online dater, this dashboard alone is a good (and free) tool to gauge how their profile is performing compared to others.