I approach these questions through a discourse analysis of 20 dating profiles taken from a popular website, Nerve.com. I use gender theory and discourse analysis to show how identity is being constructed and projected as gendered in various ways by these individuals, looking to earlier studies of print and online dating advertisements, in particular Jagger (1998) and Coupland (1996), as a starting point for my analysis. I argue that due to long-term shifts in the way we signal our identities or identifications, and to changes in the format of the advertisements (from print to Internet “profiles”), gender identity is “indexed” primarily through references to other, lifestyle-affiliated categories as well as through more direct discursive cues. Examples discussed in my analysis include descriptions of one’s self and of one’s desired partner; signification of lifestyle through references to activities and practices, consumer items (such as food, technology), and culture (books, music, films); and implicating the state of one’s body through references to physical activity and appearance.
You can’t put a price on love, but you can certainly put a revenue figure on the mobile dating industry. The never-ending search for true love has helped the top dating apps generate more than $100 million in revenue so far this year, according to Newzoo’s Global App Intelligence. Tinder, the spark that set the industry alight, remains its brightest star. Having revolutionized the dating game with its now ubiquitous swiping mechanics, it’s no big surprise to see it dominate on iOS. On a global stage, however, it is under threat by Badoo, which is currently topping the charts on Android. The rise of alternative dating apps like Pure show that services with niche appeal can break the “one size fits all” approach to dating and find a viable route to market.
The OG of the dating world, Match has been around since the '90s. It not only set the standard for dating apps, but also gives the most reasons to keep coming back. It's a friendly ecosystem where profiles reward extra effort, but photos aren't forgotten about. Searches are quick and easily tailored and you get daily matches that seem like more than just a reason to get you to spend money. Should you decide to open your wallet, it offers enough extra perks to feel like you've spent your money well.
Match has a free version, but the general consensus is that you need a paid subscription to have any luck on it. That's a hangover from the early days of online dating, when paying for membership to a site meant you were serious about settling down. But my friends and I have long since come to the conclusion that you might be a little too eager to find a significant other if you're paying to get dates, particularly given the abundance of free dating apps. There are definitely paid features on some dating apps that are worth the price, but I've yet to be able to justify shelling out cash for love.
The EliteSingles approach: The range for potential matches is only 250 meters, which keeps your dating options local. This is tricky if you live in a neighborhood that doesn’t contain many singles your own age, or if you live outside the city. On the EliteSingles app, users are able to set their search area themselves. Just because you may live in a remote location, it doesn’t mean you won’t be able to find your perfect match!
If you've ever passed someone in the street and wished you had a chance to talk to them, Happn could be for you. The app only shows you profiles of people you've crossed paths with in real life. They're shown in chronological order and you tap on their profile to create a like. Crucially, the other person won't know you've liked them unless they liked you back, so no need to hide your face in embarrassment every time you walk past that cafe with the hot barista. Once you've both liked, you can start a conversation. Happn is free but offers premium features like the ability to tell people you like them and see who liked you, without reciprocation. Premium membership starts at $35.99 for one month.
Who's on Match.com? Your neighbors, coworkers and more. Match.com members form a diverse, global community of singles who share common goals - to meet other singles, find dates, form romantic relationships and meet life partners. Young and old alike, gay and straight, from everywhere around the world, singles come to Match.com to flirt, meet, date, have fun, fall in love and to form meaningful, loving relationships.
It seemed reasonable to expect that site users would self-describe, or identify, with traits imagined to be desirable to members of the “opposite sex” (Jagger, 1998, p. 797). Such qualities were indeed both indexed and directly referenced in the first text box, “More about me,” where users often included a kind of summary of themselves by naming a set of attributes that they felt they possessed, frequently combined/contrasted with a list of attributes sought in a romantic partner. One woman described herself as
For women who know what they want out of a long-term partner, EliteSingles prides itself on its intelligent matchmaking algorithm. EliteSingles presents you matches based on your personal preferences and the Big Five Personality Traits: Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism (sometimes called Emotional Stability).
This app wants to find you more than just a one-night stand or a cool-for-the-summer situation. That said, you're going to have to work for it. To join, you have to fill out an extensive survey, and you can't see photos of your potential matches unless you pay to subscribe. If you're out to spend more time finding your mate, eharmony is a good (if more costly) option. That is, as long as you're not looking for a same-sex mate: That's not an option here.