Dating apps generally try to give themselves a gimmick to differentiate themselves from the competition, but few have gone as far as Quiz Date Live. Essentially a cross between The Bachelorette and HQ Trivia, Quiz Date Live moonlights as a dating show within an app, as suitors compete to win a date with one particular lucky lady, the featured dater.
You can’t put a price on love, but you can certainly put a revenue figure on the mobile dating industry. The never-ending search for true love has helped the top dating apps generate more than $100 million in revenue so far this year, according to Newzoo’s Global App Intelligence. Tinder, the spark that set the industry alight, remains its brightest star. Having revolutionized the dating game with its now ubiquitous swiping mechanics, it’s no big surprise to see it dominate on iOS. On a global stage, however, it is under threat by Badoo, which is currently topping the charts on Android. The rise of alternative dating apps like Pure show that services with niche appeal can break the “one size fits all” approach to dating and find a viable route to market.
Tinder was the first ‘swiping’ app to launch back in 2012. Today, the idea of swiping ‘left for no’ and ‘right for yes’ has become something of a cultural phenomenon (which could be why Tinder is the go-to app for many love-seekers). The app focuses on your location using GPS and you browse photos and bios of potential matches in your area. It uses your Facebook info to create your profile – but don’t worry, none of your Tinder exploits will ever be posted to Facebook.
Responsible for pairing up 2,000 new couples every month, Elite Singles delivers you 3-7 matches per day based on your personality, relationship preferences and location. They also use a personality test to pair you up with the right matches, so you’ve got a good chance of finding someone you’re compatible with. How much is it? £19.95/month for 12 months Parship How it works: Founded on 40 years of dating research, PARSHIP also employs a patented test known as The PARSHIP principle®. It examines 32 personality traits, based on an algorithm of 136 rules. But all you have to do is sign up, take the test and start up a conversation with your matches.
Tinder is a location-based application that filters the matches according to the location of the user; users are able to choose the maximum distance they want to focus their search on. They are also able to filter down matches by age and gender. Tinder is known for its unique swiping feature. If user's find a potential match, users swipe right. If user's do not like the candidate, users swipe left. Tinder is used more as a dating application in many college campuses.
Sites with specific demographics have become popular as a way to narrow the pool of potential matches. Successful niche sites pair people by race, sexual orientation or religion. In March 2008, the top 5 overall sites held 7% less market share than they did one year ago while the top sites from the top five major niche dating categories made considerable gains. Niche sites cater to people with special interests, such as sports fans, racing and automotive fans, medical or other professionals, people with political or religious preferences (e.g., Hindu, Jewish, Christian, Muslim, etc.), people with medical conditions (e.g., HIV+, obese), or those living in rural farm communities.
Consolidation within the online dating industry has led to different newspapers and magazines now advertising the same website database under different names. In the UK, for example, Time Out ("London Dating"), The Times ("Encounters"), and The Daily Telegraph ("Kindred Spirits"), all offer differently named portals to the same service—meaning that a person who subscribes through more than one publication has unwittingly paid more than once for access to the same service.
Tinder is essentially the modern dating app. You've probably heard of this one already. Every time you load up the app, it shows you some profiles. You swipe one way if you like them, or swipe the other way if you don't. If a match is made, you can converse in a private chat to arrange a meet up. This app can be used for doing anything from finding friends to one night stands and everything between. It has bugs, some spam accounts, and some other issues. However, it's a good place to get started in the dating apps scene. In addition, the popularity helps ensure that people in most areas get profiles to look at that are also real people, and popularity actually does matter with dating apps.