Since 2003, several free dating sites, operating on ad based-revenue rather than monthly subscriptions, have appeared and become increasingly popular. Other partially free online dating services offer only limited privileges for free members, or only for a brief period. Although some sites offer free trials and/or profiles, most memberships can cost upwards of $60 per month. In 2008, online dating services in the United States generated $957 million in revenue.
Although Tinder is sitting relatively pretty at the top of the dating game, there’s plenty of room for alternative dating services to find a profitable niche in the market. And there is no dating service more alternative than Pure. The ironically named anonymous dating app, which helps like-minded adults hook up for casual encounters with Snapchat-for-dating mechanics, has managed to cross the dating divide between Russia and the US. Initially releasing in the Russian market, the app was translated into English and released on the App Store in October 2014. From that point onward, the center of Pure’s revenue generation shifted from Russia to the US. As evidenced in the chart below, almost 90% of Pure’s revenues were being generated in Russia at the time of translation. Today, however, more than 60% of revenues are being generated in the US.
Most dating apps are fairly LGBTQ inclusive. Still, it's nice to have an app to call your own. Her is tailored to lesbian, bisexual and queer women. It's a worthy notion -- but the app has some bugs and glitches that made it frustrating to use. Most of my queer female friends have told me they found the app "just OK," and that they usually end up back on Tinder or Bumble. Still I checked it regularly for some time and had a few pleasant conversations with actual human beings. And isn't that all we're really looking for in a dating app?
I was also on two elite dating apps: The League and Raya. Both require applications before joining. The League uses your LinkedIn profile for information like education and job position for membership. Raya, an exclusive dating app for creatives and celebrities, is the most difficult to join and refers on Instagram and connections in your contact list.
This app wants to find you more than just a one-night stand or a cool-for-the-summer situation. That said, you're going to have to work for it. To join, you have to fill out an extensive survey, and you can't see photos of your potential matches unless you pay to subscribe. If you're out to spend more time finding your mate, eharmony is a good (if more costly) option. That is, as long as you're not looking for a same-sex mate: That's not an option here.