Zoosk claims to be the number one dating app on smart phones, and for a good reason. The app has easy browsing and communication tools that help you connect with local users. "Zoosk is an up and comer," Masini says. "It's a hip, visually oriented site, which tends to attract daters in their twenties and thirties." Organized like most social media sites, Zoosk is easy to navigate and explore. And the more you explore, the better your dating experience becomes. Zoosk's SmartPick behavioral matchmaking engine learns about your dating preferences as you use it.
Age-based niches: These sites are for people of a specific age. Baby boomers are overwhelmingly turning to the web to find a mate. Sites like Match.com and POF.com offer members a chance to search specifically for the age group that interests you, but SeniorPeopleMeet.com and OurTime.com are the two largest sites designed specifically for the baby boomer market.
As the name goes by, ChristianMingle caters only to heterosexual singles within the faith of Christianity. This site strives to provide singles of the Christian community with the best opportunities to date and marry like-minded individuals. ChristianMingle with its large following of 2.5 million visitors a month is easily the top, community-based dating site. ChristianMingle, owned by the sparks network was launched in 1996.
That sort of massive following is a selling point in itself, but Plenty Of Fish has more going for it than just pure size. It’s something of a “lite” version of other dating apps, and includes Tinder’s swiping mechanics, and a Happn-style ability to see matches near to you. It does have its own little twists on the formula — POF’s “Spark” system allows users to quote any part of their amour’s profile, making icebreakers that much easier.
Many of the applications provide personality tests for matching or use algorithms to match users. These factors enhance the possibility of users getting matched with a compatible candidate. Users are in control; they are provided with many options so there are enough matches that fit their particular type. Users can simply choose to not match the candidates that they know they are not interested in. Narrowing down options is easy. Once users think they are interested, they are able to chat and get to know the potential candidate. This type of communication saves the time, money, and risk users would not avoid if they were dating the traditional way. Online dating offers convenience; people want dating to work around their schedules. Online dating can also increase self-confidence; even if users get rejected, they know there are hundreds of other candidates that will want to match with them so they can simply move on to the next option. In fact, 60% of U.S. adults agree that online dating is a good way to meet people and 66% say they have gone on a real date with someone they met through an application. Today, 5% of married Americans or Americans in serious relationships said they met their significant other online
A combination of qualitative and quantitative methods would help to build up a fuller and more nuanced picture of the ways in which gender presentations change over time, manifesting partially as shifts in discursive practice. The self-promotional, explicitly “romantic” objective of dating profiles provides a unique and useful case study of new forms, discourses, and identifications that should be a rich vein of research in the future. A content analysis of a much larger and more diverse corpus could provide insight into people’s use of personal promotionalism and even the psychological attributes of the most successful/enthusiastic self-marketers—a relevant issue across more than one area of social life, considering the ubiquity of “entrepreneurialism.” This kind of project could be combined with existing threads of research about online lying/truth-telling and trustworthiness. Quantitative, content analytic research could also be used to inform further theoretical work on gender and identity in contemporary (romantic) life.
Tinder was the first ‘swiping’ app to launch back in 2012. Today, the idea of swiping ‘left for no’ and ‘right for yes’ has become something of a cultural phenomenon (which could be why Tinder is the go-to app for many love-seekers). The app focuses on your location using GPS and you browse photos and bios of potential matches in your area. It uses your Facebook info to create your profile – but don’t worry, none of your Tinder exploits will ever be posted to Facebook.
Match.com: If online dating was boxing, Match.com would be in the heavyweight category. It is a site that has a large number of members, longevity, site functionality and pricing options. I used this site for two years while I was living in New York and had quite a few dates. Unlike eharmony though, I spent a lot more time weeding through lower quality profiles.