For years, Match has been an industry leader in online dating, and it's no secret why. The company offers the right balance of features and members to keep making love connections happen. Although it's easy to assume Match is only for serious daters, it's actually an online dating site for anyone looking for anything from marriage to one-night stands. The site has a continually evolving matching algorithm that helps you find those you are interested in, even if you’re a little unsure of who exactly that is.
How often do you cross paths with the love of your life before you actually meet them? Maybe you smile at your crush every day when you get your morning coffee, but you can’t build up the courage to talk? If so, Happn could be for you. It’s a dating app that shows the profiles of other singles and pinpoints the last place and time you were near to each other. All your prospective matches are people you’ve crossed paths with, so you’re always starting out with something in common.
A relevant text box was “Favourite item of clothing.” Many of the men in my sample did not complete this at all, and women were not particularly descriptive: “at the moment, my skinny jeans” (note the reference to body size); “bather”; “thigh-high boots”; and—more explicitly—“my really amazing black lace bra.” In spite of their brevity, these answers still seem to signify that site users are presenting their bodies in specific, gendered ways: the revelation that one wears women’s underwear is a choice that would no doubt seem out of place (to many heterosexual women) on a man’s profile. Pragmatics, rather than choice of object, could also reflect gendered differences—such as one interesting example in which two users (one male, one female) chose the same “favourite” item, shoes. While M8-27 picked “A good pair of shoes. Gotta have good shoes,” F9-30 showed more enthusiasm with “Shoes, shoes, shoes!” The “male” version of desire for shoes sounds like a practical choice, whereas the “female” version reflects enthusiasm for clothes and/or shopping.
For those seeking for an exclusively app-based experience, there's also Jdate's JSwipe, a location-based, Facebook-connected dating app that includes popular features like profile swiping. While JSwipe is primarily targeted at relationship-minded Jewish singles in their 20s or 30s, world of mouth has it that grandmothers love swiping through to find a match for their grandkids - so much so that the company refers to themselves as 'Bubbe-approved'!
Despite the representation of particular stereotypes, there are many available “versions” of heterosexual masculinity and femininity, and indeed “the general range of possibilities in terms of what it means to be a ‘man’ or ‘woman’ in postmodern consumer society has possibly been extended or enlarged” (Jagger, 1998, p. 811). Eckert and McConnell-Ginet (2003) discuss the ways in which acceptable masculinity has changed over time, arguing that “physical power” has become less potent than “technical power” (pp. 47–48) in the emerging global knowledge economy. The ideal of the masculine body, the gendered norms of male work, and the template for the male role in romantic relationships have all changed in ways that reflect new cultural and socio-economic trends. Jagger (1998) points to shifting definitions of “ideal” masculinity as no longer just those relating to traditional stereotypes; women also now want men who are “warm,” “sensitive,” and “loving” (p. 797), as well as being, for example, good “providers.” Though these traits are associated with stereotypical femininity, they can also be a part of “new subjectivities for men” (p. 810) as expressed in various contexts, including dating ads.
How does it work? Lovestruck helps you target potential partners according to location and it covers many of the major cities across the world. It’s aimed at time-starved professionals, who due to busy work and social lives simply don’t have the time to date. Lovestruck helps put you in touch with people who are near you – be it where you work or live – to save you precious minutes or hours travelling to and from a date. The site also hosts regular events which are a fun, relaxed way to meet people.
Why? I pretty much only use Hinge now. I have tried almost all of them: Tinder at one point in college, Bumble, OKCupid, Coffee Meets Bagel .... I found that Tinder was mainly for hook-ups and while I liked that guys were less grimy on Bumble, I’m pretty shy so I didn’t like that I had to be the one to initiate conversation. (Editor's Note: Women seeking men must message first on Bumble; for women seeking women, that rule goes away.)